Could your business be missing opportunities to grow?

People Buy from People: Why a Human Approach Still Matters in B2B Sales. People-centric approach to sales

People buy from people. And I don’t think that’s ever going to change. I’ve spent more than 20 years working in sales, business development and building businesses. And if there’s one thing I’ve learned, it’s that successful sales are built on relationships. Technology has changed enormously during that time. We’ve got sophisticated CRM systems, automated […]

Sales and Marketing Alignment for SMEs: Are You Missing Opportunities to Grow?

Sales and Marketing Alignment for SMEs: is it working?

Sales and Marketing Alignment for SMEs: is it working? In this blog, I will be looking in detail at sales and marketing alignment for SMEs. One of the things I regularly see when working with growing businesses is just how much time, money and effort goes into generating new opportunities. Businesses invest in websites, marketing […]